If you are starting a new business, one of the first key requirements will be to create a new website to fit your new brand. Alternatively, you may already own a business, but need to give your website a makeover due to growth or rebranding.
You may be initially discouraged from working with a web design agency as it costs more than building the website by yourself. However, investing in an agency can save you a lot of time and money in the long run. With web design becoming more accessible to non-web designers through websites such as Squarespace and Wix, you might be tempted to take on the task of building a new website by yourself. Although this is the cheaper option, it does not always guarantee a satisfactory end product.
The Benefits of Working With a Web Design Agency
Here are some reasons why it can benefit your brand to work with a web design agency.
1. Code is Not Dead
A primary selling point for DIY website software is that you no longer need to be a coding wizard to build a website. However, this doesn’t mean that developing your own website won’t require technical expertise.
Purchasing a basic website template through a service such as WordPress will only take your web design so far – you’ll most likely still need to utilize HTML and custom CSS to enhance your website aesthetics.
This needs to be done in order for your web design to accurately reflect your brand (you’ll definitely want to do this if you want to avoid ending up with a website that looks exactly the same as another company – or even worse, a competitor).
In addition to this, if you have never designed a website before, you may not be aware of various technical aspects of web design that affect website performance. This includes how the size of the images you’re using can affect page speed, or how different elements of your design will appear on a mobile device. A reliable web design agency will ensure that all technical issues are optimized for the best user experience, whether it be via desktop, laptop, tablet, mobile, or all four.
2. Not Everyone Has an Eye for Website Design
If you do not already have experience in a creative field, you will likely not know all aspects of creative design from the get-go. Web designers, on the other hand, have years of experience in making websites stand out from their competition.
A web designer will also be able to look at a brand identity (logo, fonts, colors, and other creative assets) and makes sure that your website reflects Small businesses without web design experience can often be disappointed when creating their website from scratch, as it doesn’t match their wider brand identity.
The psychology behind good, consistent branding is crucial to any brand.
A high-quality web design means a consumer is likely to better engage with your brand – so maintaining consistency across marketing materials is key. Usage of inconsistent branding can make your business look unprofessional.
3. Your Website is Your Biggest Sales Tool
In your business, would you want someone with no sales experience in charge of your sales department? Chances are, you’d rather employ someone with a wealth of experience. The same thought process should also be applied to your website.
Your website is usually the first thing potential customers search for when they hear about your business. It’s very often how they discover your business in the first place, and in some cases, your website is your business itself.
Consumers will interact with your brand and the user experience will be a key decider in them making the decision to buy, which is why it’s vital to get it right.
A good website is not only measured by the quality of your content, or how it looks. It’s also measured by how easy it is for users to navigate and how quickly they can find what they’re looking for. This can be the difference between someone doing business with you or not.
If you don’t already have experience in web design, you may not be aware of the different ways in which people will interact with your website.
A good user experience covers everything, from where and how your content and images are displayed on the page, all the way down to the choice of colors in your design.
Choosing a quality web design agency ensures that user experience is prioritized, giving you the greatest chance of return on investment.
4. Time is Money
If you don’t have experience in designing websites, it can be overwhelming trying to design a full business website from nothing. That’s because building a high-quality, professional-looking, and converting website requires time and skill. Learning how to build a website using DIY software won’t happen overnight either – there will still be a wealth of functionality that you’ll need to learn to navigate.
A business owner with no experience could end up spending hours building a page only to find that a certain element doesn’t work properly. They could easily end up having to consult a web designer or agency to step in and fix the problem. If you’re a business looking to grow, appear professional and make the most out of your website, it usually pays in the long term to work with a web design agency.
The upfront cost is more likely to save you time now and prevents costly fixes in the future, which will ultimately land you a better return on investment from your website in the long run.
5. A Web Design Agency Is Always up to Date With the Latest Trends
Web designers and developers will always be seeking out new ways to improve their website designs and user experience.
The world of web design is constantly updating with new functions and features, that people without design experience may not be immediately aware of. Not keeping updated with the latest web design conventions may be stopping you from standing out against the competition.
