A lot of small business owners have this question in mind. Anyone who has been in digital marketing, social media or website design get this question a lot of times.
And basically, why we used the term, “small business” is because, in the transition to being a profitable and a big company, social credibility plays a vital role. And having a website is one of the vital sources of social credibility.
There are a lot of other things as well that comes with a good website. So, stick around till the end of this list if you are interested in attracting more traffic and sales from your targeted audience. For rest of you! Please come back next year when you see your friends converting a fortune with the help of their business website.
Why Do You Need a Website?
The simple answer is- websites can help you generate business, sales, leads and also increase your brand value. It helps in terms of increasing credibility in front of customers and helps businesses showcase their services to the targeted audience.
Your business can shut for the day at 6 PM with no one picking the calls to answer things about your business. However, your website will be live 24/7 365 days a year promoting your business and introduce your services to your potential clients.
Top 7 Reasons to Have a Business Website
40% of consumers don’t trust a business without online presence!
Your website is your marketing asset number one because we live in a modern world. Australians devote an average of 23+ hours online each week and up to five hours per day on their handheld devices. With so much time to think about something and research over a business, people don’t find businesses without a website credible enough in most of the cases.
Website increases revenue and ROI
In the digital transformation age, it isn’t much money to build a website using free software like WordPress.com, but it provides you with more bang. You will find thousands of more future customers on a search-engine-optimized platform without investing too much.
It will enable you to hit a larger audience market to advertise your services or goods. The quality of the website often affects the purchasing decisions and exchange, independent of the sector in which you are based.
Website adds credibility to the businesses
If you want to show your customers that you take the business seriously, then it is best to invest in a professional website. In an era where more than 50% of mobile users identify a new business or commodity by browsing on their smartphones, it will hurt your reputation by not creating a website. According to a survey, 75% of internet consumers accept to judge an organisation based on their website design. In the end, people may invest in a business they can trust, and the website is the cornerstone for that link.
A good website can win against big brands on search results
Are you conscious that a website offers you a decent opportunity to contend with the giants in your industry? When designing an optimised website, it should be higher and at the right moment at the correct location.
Optimizing for correct keywords will improve the traffic to your website and affect your customer path, which normally starts with analysis, feedback, and reviews that we call SEO. One of the many opportunities to threaten the industry is to get a leading role in the search results list. Therefore, if you do not dominate the online visibility you are not giving customer reasons to buy from you Vs the big brands.
Showcase your offers and discounts
It cannot be highlighted again that the target audience’s first contact with your brand is a website. You are absolutely in charge of how you put your business. In addition, you can display not only functions in your deals but also include brief video lessons or PDF guidance for downloading.
You will also highlight your promotions, ratings and all the features that will relieve the discomfort of your visitors. This raises the total time the consumers spent on the website and may affect their option of touch.
All your competitors already have a website
This might sound awkward, but it makes a great deal of sense. You are not in the business alone. Thousands of businesses now offer the same goods and services as you are offering, and most of them will have their own websites.
If I look at all the points already addressed in this article, they’re already in a positive spot. They seem to be more trustworthy on the market, have established their initial trust with the public, showcase their products/ services as well as gain from Google searches.
