Amazon India to host Prime Day next month on July 11th-12th
With a stagnation coming in to India’s still nascent ecommerce segment, Amazon is expected to launch its popular Prime Day sale in India next month.
The best AI chatbots: ChatGPT and other noteworthy alternatives
ChatGPT is only one of the many increasingly popular chatbots. Our picks for the best AI chatbots and writers can lighten your workload by writing emails and essays.
How to write better ChatGPT prompts (and this applies to most other text-based AIs, too)
There’s an art to writing effective prompts to get the results you want from your friendly neighborhood AI. Here’s how to up your prompt-writing game.
OpenAI announces updates to API, including improved function calling capabilities
As OpenAI has gained more popularity than ever thanks to the launch of ChatGPT last fall, its application programming interface (API) has also become a sought-after tool for developers.
Top 7 Reasons Why Your Business Needs a Website in 2022
A lot of small business owners have this question in mind. Anyone who has been in digital marketing, social media or website design get this question a lot of times.
And basically, why we used the term, “small business” is because, in the transition to being a profitable and a big company, social credibility plays a vital role. And having a website is one of the vital sources of social credibility.
There are a lot of other things as well that comes with a good website. So, stick around till the end of this list if you are interested in attracting more traffic and sales from your targeted audience. For rest of you! Please come back next year when you see your friends converting a fortune with the help of their business website.
Why Do You Need a Website?
The simple answer is- websites can help you generate business, sales, leads and also increase your brand value. It helps in terms of increasing credibility in front of customers and helps businesses showcase their services to the targeted audience.
Your business can shut for the day at 6 PM with no one picking the calls to answer things about your business. However, your website will be live 24/7 365 days a year promoting your business and introduce your services to your potential clients.
Top 7 Reasons to Have a Business Website
40% of consumers don’t trust a business without online presence!
Your website is your marketing asset number one because we live in a modern world. Australians devote an average of 23+ hours online each week and up to five hours per day on their handheld devices. With so much time to think about something and research over a business, people don’t find businesses without a website credible enough in most of the cases.
Website increases revenue and ROI
In the digital transformation age, it isn’t much money to build a website using free software like WordPress.com, but it provides you with more bang. You will find thousands of more future customers on a search-engine-optimized platform without investing too much.
It will enable you to hit a larger audience market to advertise your services or goods. The quality of the website often affects the purchasing decisions and exchange, independent of the sector in which you are based.
Website adds credibility to the businesses
If you want to show your customers that you take the business seriously, then it is best to invest in a professional website. In an era where more than 50% of mobile users identify a new business or commodity by browsing on their smartphones, it will hurt your reputation by not creating a website. According to a survey, 75% of internet consumers accept to judge an organisation based on their website design. In the end, people may invest in a business they can trust, and the website is the cornerstone for that link.
A good website can win against big brands on search results
Are you conscious that a website offers you a decent opportunity to contend with the giants in your industry? When designing an optimised website, it should be higher and at the right moment at the correct location.
Optimizing for correct keywords will improve the traffic to your website and affect your customer path, which normally starts with analysis, feedback, and reviews that we call SEO. One of the many opportunities to threaten the industry is to get a leading role in the search results list. Therefore, if you do not dominate the online visibility you are not giving customer reasons to buy from you Vs the big brands.
Showcase your offers and discounts
It cannot be highlighted again that the target audience’s first contact with your brand is a website. You are absolutely in charge of how you put your business. In addition, you can display not only functions in your deals but also include brief video lessons or PDF guidance for downloading.
You will also highlight your promotions, ratings and all the features that will relieve the discomfort of your visitors. This raises the total time the consumers spent on the website and may affect their option of touch.
All your competitors already have a website
This might sound awkward, but it makes a great deal of sense. You are not in the business alone. Thousands of businesses now offer the same goods and services as you are offering, and most of them will have their own websites.
If I look at all the points already addressed in this article, they’re already in a positive spot. They seem to be more trustworthy on the market, have established their initial trust with the public, showcase their products/ services as well as gain from Google searches.
Benefits of Working With a Professional Web Design Agency
If you are starting a new business, one of the first key requirements will be to create a new website to fit your new brand. Alternatively, you may already own a business, but need to give your website a makeover due to growth or rebranding.
You may be initially discouraged from working with a web design agency as it costs more than building the website by yourself. However, investing in an agency can save you a lot of time and money in the long run. With web design becoming more accessible to non-web designers through websites such as Squarespace and Wix, you might be tempted to take on the task of building a new website by yourself. Although this is the cheaper option, it does not always guarantee a satisfactory end product.
The Benefits of Working With a Web Design Agency
Here are some reasons why it can benefit your brand to work with a web design agency.
1. Code is Not Dead
A primary selling point for DIY website software is that you no longer need to be a coding wizard to build a website. However, this doesn’t mean that developing your own website won’t require technical expertise.
Purchasing a basic website template through a service such as WordPress will only take your web design so far – you’ll most likely still need to utilize HTML and custom CSS to enhance your website aesthetics.
This needs to be done in order for your web design to accurately reflect your brand (you’ll definitely want to do this if you want to avoid ending up with a website that looks exactly the same as another company – or even worse, a competitor).
In addition to this, if you have never designed a website before, you may not be aware of various technical aspects of web design that affect website performance. This includes how the size of the images you’re using can affect page speed, or how different elements of your design will appear on a mobile device. A reliable web design agency will ensure that all technical issues are optimized for the best user experience, whether it be via desktop, laptop, tablet, mobile, or all four.
2. Not Everyone Has an Eye for Website Design
If you do not already have experience in a creative field, you will likely not know all aspects of creative design from the get-go. Web designers, on the other hand, have years of experience in making websites stand out from their competition.
A web designer will also be able to look at a brand identity (logo, fonts, colors, and other creative assets) and makes sure that your website reflects Small businesses without web design experience can often be disappointed when creating their website from scratch, as it doesn’t match their wider brand identity.
The psychology behind good, consistent branding is crucial to any brand.
A high-quality web design means a consumer is likely to better engage with your brand – so maintaining consistency across marketing materials is key. Usage of inconsistent branding can make your business look unprofessional.
3. Your Website is Your Biggest Sales Tool
In your business, would you want someone with no sales experience in charge of your sales department? Chances are, you’d rather employ someone with a wealth of experience. The same thought process should also be applied to your website.
Your website is usually the first thing potential customers search for when they hear about your business. It’s very often how they discover your business in the first place, and in some cases, your website is your business itself.
Consumers will interact with your brand and the user experience will be a key decider in them making the decision to buy, which is why it’s vital to get it right.
A good website is not only measured by the quality of your content, or how it looks. It’s also measured by how easy it is for users to navigate and how quickly they can find what they’re looking for. This can be the difference between someone doing business with you or not.
If you don’t already have experience in web design, you may not be aware of the different ways in which people will interact with your website.
A good user experience covers everything, from where and how your content and images are displayed on the page, all the way down to the choice of colors in your design.
Choosing a quality web design agency ensures that user experience is prioritized, giving you the greatest chance of return on investment.
4. Time is Money
If you don’t have experience in designing websites, it can be overwhelming trying to design a full business website from nothing. That’s because building a high-quality, professional-looking, and converting website requires time and skill. Learning how to build a website using DIY software won’t happen overnight either – there will still be a wealth of functionality that you’ll need to learn to navigate.
A business owner with no experience could end up spending hours building a page only to find that a certain element doesn’t work properly. They could easily end up having to consult a web designer or agency to step in and fix the problem. If you’re a business looking to grow, appear professional and make the most out of your website, it usually pays in the long term to work with a web design agency.
The upfront cost is more likely to save you time now and prevents costly fixes in the future, which will ultimately land you a better return on investment from your website in the long run.
5. A Web Design Agency Is Always up to Date With the Latest Trends
Web designers and developers will always be seeking out new ways to improve their website designs and user experience.
The world of web design is constantly updating with new functions and features, that people without design experience may not be immediately aware of. Not keeping updated with the latest web design conventions may be stopping you from standing out against the competition.
